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Sleep Quality: Why It’s the Real Dream Amenity (and What Actually Keeps Hotel Owners and Operators Up at Night)

 

At SSB Hospitality, we’re obsessed with one thing: helping hotel guests drift off into the kind of deep, restorative sleep that leaves them refreshed and ready for whatever the day brings. That’s why, for a second year, we teamed up with the Global Wellness Institute’s Sleep Initiative and Hotel Management to dig into the science (and secrets) of hotel sleep. We didn’t just talk to frequent travelers about how much a good night’s sleep matters when they’re on the road—we also checked in with hotel owners and operators to get the inside scoop on what’s driving their decisions. Here’s what our wake-up-call of a survey revealed:

 

Among guests who travel at least monthly and sleep in hotels regularly:

  • More than 91% said that the quality of their sleep is the bedrock of their overall travel experience—bad sleep can ruin a trip, while great sleep makes everything better.
  • 21% of guests confessed that they struggle with very low or low-quality sleep when away from home.
  • When asked what makes or breaks a night’s rest, mattresses and pillows were named as the top essentials for catching high-quality ZZZs on the road.

 

But it’s not just guests tossing and turning over sleep quality. Hotel owners and operators told us:

 

  • Guest sleep quality is absolutely mission-critical to their brand—it’s the secret ingredient in guest satisfaction.
  • 96% said that boosting guest sleep quality is a top priority when deciding where to invest in guest rooms.

 

The bottom line? Sleep isn’t just a perk. It’s the heart of the guest experience—and the smartest investment a hotel can make.

A Noteworthy Difference in Perspective

Willingness to pay a higher price for accommodations with sleep-enhancing features

Q21: Would you be willing to pay a higher price for hotel accommodations that offer sleep-enhancing amenities or services such as sound machines, eye masks, ear plugs, sleep scents or aromatherapy, sleep supplements or other feature. n = 80

58% of Frequent Travelers Reported They are Willing to Pay More for Hotel Accommodations with Sleep-Enhancing Features

Download Travel & Sleep Survey Results

Learn more about frequent travelers’ hotel sleep experience and what hotel owners and operators are investing in to improve this critical amenity. Please complete the information below and we’ll email you the full reports.

    Frequent Travelers and How They Aim for Better Sleep Quality

     

    There are many factors impacting sleep quality for frequent travelers. Offering the ideal sleep environment with a comfortable, supportive and durable mattress shouldn’t be one of them. At Serta, we have the expertise to help your guests sleep comfortably – every night, every stay. For more information, contact your sales representative.

     

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