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Frequent Travelers & Their Sleep Habits

 

For decades, Serta Simmons Bedding has been synonymous with sleep expertise. Yet, a common belief persists that guests inevitably experience lower quality sleep while traveling, and we set out to uncover why.

 

In partnership with the Global Wellness Institute’s Sleep Initiative, we conducted a survey that delved into insights on the biggest sleep disruptors for travelers — from hotel noise and sleeping hot to uncomfortable pillows. We found among those who reported traveling at least monthly and staying in hotels frequently:

 

  • More than 70% of travelers reported their quality of sleep was impacted when sleeping away from home.
  • Background noise levels were the top reason cited for disrupted sleep (80%) and included street and traffic noise, sounds from the hallway, elevator and other guests.
  • The top five sleep disruptors on the road also included lighting conditions, bedding, room temperature and preferred mattress feels.
  • Frequent travelers value a good night’s rest – so much so that more than half surveyed (a combined 59%) seek out properties offering sleep enhancing amenities.
  • 91% of frequent travelers are willing to pay more for sleep-enhancing features. How much more? More than 60% of guests shared they’re willing to spend up to 10% more

Frequency Travelers Seek out Accommodations with Sleep Amenities

Question: Would you be willing to pay a higher price for hotel accommodations that offer sleep-enhancing features or services such as sounds machines, eye masks, ear plugs, sleep scents or aromatherapy, sleep supplements or other feature.

91% of frequent travelers reported they are willing to pay more for hotel accommodations with sleep-enhancing features.

Willingness to Pay a Higher Price for Accommodations with Sleep-Enhancing Features

Question: How often do you seek out hotels or accommodations that provide sleep amenities or services such as dedicated sleep programs, specialized beds, or other sleep-focused amenities?

Frequent travelers value sleep amenities… so much so that more than half of those surveyed – a combined 59% – “sometimes” or “always” seek out properties specifically offering ways to help them get better sleep.

Download Travel & Sleep Survey Results

Learn more about frequent traveler’s hotel sleep experience and how to improve their stay. Please complete the information below and we’ll email you the full report.

    Frequent Travelers and How They Aim for Better Sleep Quality

     

    There are many factors impacting sleep quality for frequent travelers. Offering the ideal sleep environment with a comfortable, supportive and durable mattress shouldn’t be one of them. At Serta, we have the expertise to help your guests sleep comfortably – every night, every stay. For more information, contact your sales representative.

     

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