News & Events

We look forward to seeing you at HD Summit.
March 12-14, 2025
Hilton Tulum Riviera Maya
Tulum Mexico
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Join us at NEWH Miami.
March 19, 2025
Hyatt Regency Miami 
Miami, FL
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We can't wait to connect with you at AAHOACON.
April 15-17, 2025
New Orleans Ernest N. Morial Convention Center
New Orleans, LA
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Join us at NEWH Seattle
April 23, 2025
The Westin Washington DC Downtown
Washington, DC
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Join us at HD Expo + Conference.
May 6 - 8 2025
Mandalay Bay Resort 
Las Vegas, NV
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In July 2024, the Global Wellness Institute's Sleep Initiative and SSB Hospitality unveiled the results of a survey that delved into the Sleep Habits of Frequent Travelers. Learn More.

Join us at BITAC Owners Event.
May 18 - 20, 2025
JW Marriott Tucson Starr Pass Resort
Tucson, AZ
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Serta Simmons Bedding, LLC (SSB), one of North America’s largest sleep companies, announced today that Brian Coughlin has joined the company as Vice President and General Manager of Hospitality. Learn More.

Modern design. Luxurious lofted quilting. Innovative foams. Legendary durability. Introducing the all-new Serta Hospitality Luxury Series. Beautiful details that now define a new, modern luxury bedding category. Learn More.

ATLANTA (May 12, 2021) – Serta Hospitality, a pioneer of guest comfort, has introduced an all-new Perfect Sleeper® Endurance Series product line designed specifically to meet the needs of the hospitality market. Learn More.